Wasatch Choice for 2040

A selection of two and three-dimensional visual work produced in 2011-2012 for the "Wasatch Choice for 2040" project. Software: Adobe Illustrator, InDesign, Photoshop, ArcGIS, Google Earth Pro, and Arc2Earth. Location: Salt Lake, Davis, Weber, and Utah Counties - Northern Utah : 2011-2013. The Wasatch Choice for 2040 project is the culmination of a regional visioning process to explore how patterns of development impact long-term quality of life and economic development in the greater Salt Lake City metropolitan area. The final vision encourages a variety of strategically-located urban centers throughout the region that are connected by high capacity transit. Projected benefits include more robust housing and transportation choices, enhanced economic development opportunities, improved management of natural resources, preservation of neighborhood integrity, and improved public health. Role: Research, public involvement, data collection, scenarios analysis, planning visualization, urban design concepts, map creation, report creation, branding, marketing materials. Organization: Envision Utah Partners: Wasatch Front Regional Council, Salt Lake County, Salt Lake City, Utah Transit Authority, U.S. Department of Housing and Urban Development, Fregonese Associates, Inc. (Portland, OR), Metropolitan Research Center (University of Utah), Bureau of Economic and Business Research, Utah Dept. of Transportation, Utah Chapter of the American Planning Association, Mountainland Association of Governments.

Salt Lake City Intermodal Hub (Salt Lake Central)
To assist in public outreach efforts, street-level photorealistic imagery was created to illustrate potential urban design and economic development opportunities, such as transit-oriented development. This scene is adjacent to Salt Lake City's primary intermodal hub serving bus, light rail, and regional heavy rail as well as Amtrak, Greyhound, and the needs of bicycle commuters. Top photo shows conditions as they existed during the project time frame.
Tools Used: Adobe Photoshop and Adobe InDesign
— Envision Utah (2012) —
Salt Lake City Depot District
Another illustration showing the urban design and development potential of the Salt Lake City Depot District.
Tools Used: Adobe Photoshop and Adobe InDesign
— Envision Utah (2012) —
Magna (Utah) Main Street
Another illustration showing the urban design and development potential of Magna Utah's Main Street.
 
Tools Used: Adobe Photoshop and Adobe InDesign
— Envision Utah (2012) —
Central to a successful public outreach campaign for the project was the need for a concise, informative yet visually captivating vision map. Topics include the scope and general context, key areas of focus, goals and objectives, and the guiding principles of the project.
Tools Used: ArcMap / GIS, Adobe Illustrator, Adobe Photoshop, and Adobe InDesign. Actual Dimensions - 42" x 72"
— Envision Utah (2012) —
This compact, full-color brochure provided a means to inform the public in a concise yet engaging and easily distributable format.
Tools Used: ArcMap / GIS, Adobe Illustrator, Adobe Photoshop, and Adobe InDesign. Actual Dimensions - 8-1/2" x 11" (8 Pages, Bound)
— Envision Utah (2012) —
A 3D visual to help inform the public of the possible levels of intensity of future development. Intensity is represented through the use of both the color and scale of repeating generic shapes. The focus area included the Salt Lake City Intermodal Hub and surrounding Depot District.
Tools Used: ArcMap / GIS, SketchUp, Google Earth, Adobe Photoshop, and Adobe InDesign
— Envision Utah (2012) —
Another perspective.
— Envision Utah (2012) —